Motiv Shifts Its Good Rings From Well Being Tracking To Biometrics Following Acquisition

Health and sleep-monitoring smart-ring-maker Motiv has been acquired by Proxy, a company specializing in digital-identity security. The businesses announced the acquisition in accompanying blog posts, and didn't share the phrases of the deal. Proxy CEO Denis Mars wrote that his company has employed "a majority" of Motiv's employees, and will probably be shifting the focus of Motiv's consumer platform away from health tracking and toward biometric authentication for the house and enterprise. The good-ring-maker wrote in its announcement that it will proceed to support the Motiv App for existing device homeowners. Well being and sleep information collected through the app will stay private to customers and "won't be considered or uploaded into any Proxy service," the company wrote. Nonetheless, Motiv mentioned that it has ended new online gross sales of the good rings in addition to redemption of its sizing sets. From Jawbone, to Pebble, to the countless product lines discontinued by tech giants, the buyer well being wearable house is no stranger to shutdowns or strategic pivots.



With many of those examples in thoughts, Motiv's acquisition and strategy shift is far from a worst-case situation for the pivoting firm and (the majority of) its team. That's not to say that the corporate will not reappear within a healthcare context down the highway. Many well being organizations through the years have been investigating digital biometrics applied sciences as a method to rapidly confirm a patient or provider's identity, to allow for quicker data access and a extra convenient affected person experience. The San Francisco company made its first splash in 2017, when it demoed the smart ring at CES. Of observe, the corporate included biometric security features with the second generation of its system in 2018, an addition that doubtless performed a task in its eventual acquisition. Its major competition in the final couple of years was the Finnish Oura Herz P1 Ring, Herz P1 Ring another consumer health-tracking gadget, which landed $28 million in new funding just last month. However in terms of client wearable offers, final year's news of Fitbit's acquisition by Google is the clear spotlight. Not like Motiv, nevertheless, the companies have made it clear that their $2.1 billion deal will nonetheless have the corporate developing and selling new units alongside its different service-primarily based offerings.



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